What is a WeChat public account?

What is a WeChat public account?

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WeChat public platform, referred to as the public number.
It was once named "Official Platform", "Media Platform", and WeChat Official Account, and finally positioned as "Public Platform", which undoubtedly allows us to see a larger expectation of WeChat for the follow-up.
 
The use of public account platforms for self-media activities is simply a one-to-many media sexual activity, such as merchants applying for the public WeChat service number to display the merchant's micro official website, micro membership, micro push, micro payment, micro Activities, micro registration, micro sharing, micro business cards, etc., have formed a mainstream online and offline WeChat interactive marketing method.
 
On January 5, 2018, the WeChat public platform announcement: Regulating the release of "non-fixed income investment products" information. From now on, the WeChat public platform will cooperate with the WeChat Security Center's crackdown actions to deal with related fraud and harassment and other illegal information and public accounts. "Non-fixed income investment products" refer to investment products that include but are not limited to stocks, options, futures, foreign exchange, commodities, electronic currencies and other principals or earnings with uncertainties.
 
On July 19, 2018, the WeChat public platform "Reprinted to praise the author" was temporarily offline.
 
On August 26, 2019, the WeChat public platform has gathered more than 20 million public accounts. Many authors have formed their own brands through original articles and original videos and become entrepreneurs in WeChat.
 
Service number function
The public platform service number is an account type of the public platform, which is designed to provide services to users.
1. Only 4 group messages can be sent within 1 month (natural month).
2. Messages sent to subscribers (fans) will be displayed in the chat list of the other party, corresponding to the homepage of WeChat.
3. The service number will be in the address book of the subscriber (fan). There is a public account folder in the address book. Click to view all service accounts.
4. Service number can apply for custom menu.
 
 
Subscription number function
The public platform subscription number is a type of account on the public platform, designed to provide users with information.
1. One group message can be sent every day (within 24 hours).
2. Messages sent to subscribers (fans) will be displayed in the other party's "subscription number" folder. Click twice to open.
3. In the address book of the subscriber (fan), the subscription number will be placed in the subscription number folder.
Remarks: The subscription number applied before the WeChat version 4.5 can have an opportunity to upgrade to the service number. When registering to the fourth step of the newly registered WeChat public platform account, there is a selection type for you to choose the subscription number or service number. The choice can't be changed, it must be determined, as the enterprise recommends choosing the service number, because Tencent will have some advanced interfaces open to the service number later, and the enterprise can better use the public platform to serve your customers.
For individual applications, you can only apply for a subscription number.
 
Enterprise number function
The public platform enterprise number is a type of account on the public platform. It is designed to help enterprises, government agencies, schools, hospitals and other public institutions and non-governmental organizations to establish connections with employees, upstream and downstream partners, and internal IT systems. Effectively simplify the management process, improve the efficiency of information communication and collaboration, and improve the service and management capabilities of front-line employees.

 


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